Services​

✅ Google Analytics (GA4) Setup & GTM Integration

Track every meaningful user interaction using GA4 and Google Tag Manager.This service ensures your website is sending clean, structured data to Google Analytics 4 (GA4) using GTM, unlocking insights across traffic sources, behavior, and conversions.

🔧 Core Services

  • GA4 property setup from scratch

  • GA4 migration from Universal Analytics

  • Google Tag Manager (GTM) setup & integration

  • Custom event tracking (buttons, forms, scrolls, video, outbound links)

  • Conversion setup & configuration in GA4

  • Enhanced Measurement customization

  • Debugging with GTM Preview and GA4 DebugView

  • Internal & bot traffic filtering

  • Cross-domain tracking setup

  • UTM parameter tracking best practices

⚙️ Advanced Services

  • Enhanced eCommerce tracking (Shopify, WooCommerce, custom setups)

  • Custom dataLayer implementation (with dev coordination)

  • Funnel setup using GA4 Explorations

  • Retention & cohort analysis reports

  • Event schema design for single-page apps (React, Webflow, etc.)

  • Scroll-depth, engagement time, and micro-interaction tracking

  • Google Consent Mode & cookie banner integration (e.g., Cookiebot, OneTrust)

🎯 Google Ads & Social Media Tracking

Connect ad performance to real conversions and ROAS.This service implements end-to-end ad platform tracking (Google Ads, Meta, LinkedIn, and more) to ensure you're measuring what actually matters — leads, sales, or micro-conversions.

🔍 Google Ads

  • Google Ads conversion tracking via GTM

  • Import GA4 conversions into Google Ads

  • Google Ads remarketing tag setup

  • Conversion linker tag setup

  • Enhanced conversions setup (browser)

  • Google Ads Audience Creation

📱 Meta (Facebook/Instagram)

  • Facebook Pixel setup via GTM

  • Standard & custom event tracking (e.g., ViewContent, AddToCart, Purchase)

  • Facebook Conversion API (CAPI) setup

  • Event deduplication and parameter mapping

  • Facebook audience creation for retargeting

🧑‍💼 LinkedIn Ads

  • LinkedIn Insight Tag setup

  • Custom conversion tracking for lead forms and CTA buttons

  • Sync LinkedIn conversions with GA4

🛠 Optional Platforms

  • TikTok Pixel tracking

  • Twitter Ads conversion tag

  • Pinterest Tag setup

  • Snapchat Pixel

  • Custom UTM builder tool or template

📊 Monthly Analytics & Reporting

Get actionable insights monthly — not just raw numbers.This service includes dashboard creation, ongoing QA, and custom reports tailored to your goals. Stay ahead of tracking issues and use data to make smarter marketing decisions.

📈 Reporting Setup

  • Looker Studio dashboards (GA4, Google Ads, Meta, LinkedIn, etc.)

  • Campaign & source performance overview

  • Funnel performance visualization

  • Events and conversion trends

  • Lead-source attribution breakdown

  • Real-time dashboards (if needed)

🔄 Maintenance & Insights

  • Monthly QA of tracking & tags

  • Ongoing event setup and updates (e.g., new CTAs, campaigns)

  • Monthly insights summary or Loom walkthrough

  • Slack/email support for ad-hoc data issues

  • Exportable reports (Excel/CSV) for offline use

💡 Strategic Insights

  • Landing page performance analysis

  • Conversion rate drop-off detection

  • Data-driven CRO recommendations

  • A/B test tracking integration (VWO, Optimizely, Google Optimize alternatives)

🧠 Bonus Add-Ons (Premium Services)

Advanced tools and integrations for clients who want deeper, more reliable data.Ideal for high-scale marketing teams, privacy-conscious brands, or those running multiple tools (CRM, mobile apps, etc.).

  • GTM Server-Side Setup

    • Server container setup (GCP or 3rd-party hosting)

    • Facebook CAPI / GA4 / Ads server-side tracking

    • Improves accuracy despite ad blockers & iOS restrictions

  • CRM Integration & Lead Attribution

    • Auto-send UTM source/medium to HubSpot, Salesforce, Zoho, etc.

    • Hidden form field setup + JS scripts

    • First vs last-click attribution clarity

  • App + Web GA4 Integration

    • Firebase GA4 setup for mobile apps

    • Cross-platform funnel tracking

    • App install, event, and push notification tracking

  • Privacy & Consent Mode Setup

    • Cookie consent tool setup (Cookiebot, OneTrust, Complianz)

    • Conditional tracking based on user consent

    • GDPR/CCPA-compliant event firing via GTM

  • Custom Event Schema Planning

    • Design event naming conventions

    • Align events across platforms (GA4, Meta, CRM)

    • Documentation for dev teams

 

My philosophy

What to Expect​

Personalized Approach

Every project is unique, and I tailor my approach to fit your specific needs and goals.

Clear Communication

I keep you informed at every stage of the process and provide you regular updates.

After Support

My commitment to your success doesn't end at launch. I provide after launch support.

Have Project in Mind?

Let’s Fix Your Client’s Tracking. Or Just Talk About It.

hello@sidanalytics.com
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