Online Education Platform – Boosting Enrolments with Event Tracking & Landing Page Optimization
An edtech platform thought they had a traffic issue — but the real problem was friction on their landing page. I implemented event tracking, identified UX leaks, and optimized high-intent actions to turn clicks into signups.
🎯 Event Tracking • UX Audit • GA4 • Conversion Optimization
🧩 Project Overview
Client Type
Online Education Platform
Goal
Boost course enrolments from paid traffic
Industry
EdTech / eLearning
Services
GA4 setup, funnel tracking, UX fixes, landing page audit
🚧 The Challenge
The platform was investing heavily in paid traffic, but enrolments were low. They lacked visibility into where users were dropping off — and which interactions truly mattered on the page.
Supporting Subheading
🔧 The Solution – Step-by-Step
Step 1 - Full Funnel Audit
Mapped out user journey: ad click → landing page → scroll → course explore → sign-up → payment.
Step 2 - Implemented GA4 Event Tracking
Tagged all relevant actions: course card views, “Enroll Now” clicks, video views, and form submissions.
Step 3 - Landing Page Heatmap Review
Used Hotjar to analyze scroll depth and click patterns — revealed key CTAs were being missed.
Step 4 - UX Tweaks & CTA Enhancements
Suggested repositioned CTAs, improved button contrast, added social proof near pricing — removed distractions.
Step 5 - Conversion Reporting Dashboard
Built a dashboard showing event-level conversion rates by traffic source and campaign.
✅ Results
By understanding why users didn’t convert — not just how many didn’t — we doubled the enrolment rate without increasing ad spend.
Metric | Before Optimization | After Optimization |
|---|---|---|
Enrolment Rate | 0.9% | 1.8% |
CTA Click Visibility | Low (below the fold) | High (moved above the fold) |
Funnel Drop-Off Insights | None | Full-funnel tracked & visualized |
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