Local Business – Tracking Phone & Booking Clicks for Smarter Ad Spend
A local service business struggled to connect ad spend with real leads. I implemented phone call and booking click tracking to reveal exactly which ads drove valuable customer actions — boosting ROI.
📱 Call Tracking • Booking Clicks • GA4 • Google Ads Attribution
🧩 Project Overview
Client Type
Local Service Business
Goal
Connect ad spend to real customer actions
Industry
Home Services / Local Retail
Services
Phone call tracking, booking click tracking, GA4 setup
🚧 The Challenge
The business was running ads but had no way to measure which clicks or calls converted into actual bookings or inquiries. Without this data, ad budget allocation was guesswork and underperforming.
Supporting Subheading
🔧 The Solution – Step-by-Step
Step 1 - Audit Key User Actions
Identified critical touchpoints: phone call clicks, booking button clicks, and contact form submissions.
Step 2 - Implemented GA4 & GTM Tracking
Set up event tracking for each action with detailed parameters (e.g., call duration, button clicked).
Step 3 - Integrated Call Tracking Software
Linked call tracking data with GA4 to capture call quality and source.
Step 4 - Configured Google Ads Conversion Tracking
Synced tracked events as conversion goals for better campaign optimization.
Step 5 - Built Custom Reporting Dashboard
Visualized phone calls and bookings by ad channel and campaign for clear ROI insights.
✅ Results
The business redirected budget to high-performing ads, doubling bookings and reducing wasted spend by 30%.
Metric | Before Tracking | After Tracking |
|---|---|---|
Ad Spend Optimization | Blind, inefficient | Data-driven allocation |
Phone Call Attribution | None | 100% tracked & attributed |
Booking Conversion Data | Not available | Accurate real-time insights |
Want to track calls and clicks that truly drive your client's business growth?
Let’s set up actionable tracking that maximizes your ad investment.